Showing posts with label unicef. Show all posts
Showing posts with label unicef. Show all posts

Friday, 21 February 2014

Take Poo to the Loo- Video Song by UNICEF India

UNICEF’s campaign Take Poo to the Loo has brought out the fight against open defecation – onto the streets and online; to industry, government bodies, academia and citizen groups, by roping in the strongest voices in the nation – the Youth. And this youth army now has a rousing mantra – India’s First Poo Song titled “Poo Party”. 


Composed by famous Indo-Jazz music composer, songwriter and producer Shrikanth Sriram (a Dewarist’s  artist who holds stunning compositions like the theme for the movie Life of Pi to his credit ), the song captures the brazenness and audacity of the Poo Man that irks and annoys his listeners. One feels a strong urge to put him in his rightful place by flushing him down the toilet. 

Speaking about the inspiration behind the music, Shri says “Ah Shit! The smell that brings me home very quickly with a thud! I would rather have the smell of Pav Baji bring me home. Anyone trying to do anything about public defecation needs to be supported fully. And the best I can do is to write some music to help.”

Composed  to shake-up and make one take action, the funky and animated song uses  ‘toilet sounds’ to show that if left to grow at its current pace, the disgusting reality of open defecation might multiply to a level where it starts invading your personal space. It might become a truth you wake up to every morning - bombarding your life during the day, and becoming a constant nightmare.  

“With this first poo song in the history of India, we have pushed the boundaries. Never before has open defecation been so visible through new media. This song demonstrates that you can talk about a very serious issue and challenge a deep rooted social norm in an accessible, fun way, and using everyday words common to young people,” states Caroline den Dulk, Chief Advocacy and Communication, UNICEF India. 

Tuesday, 21 January 2014

Door Step Treatment for HIV Patients

Click Here for Watch Video

More than 930,000 women and 145,446 children include more than 2 million people in India who are living with HIV. In the western Indian state of Maharashtra, 126,000 women and 28,982 children are affected by the virus.

Women and children living with HIV like Sharda (name withheld) have to travel 30 km on average to reach the SION hospital in Mumbai for treatment. Travelling to the hospital from Nashik, is a monthly ordeal for Sharda and her daughter and she often misses four to five days of work in a month due to opportunistic infections and visits to the health centre. 

And every time, she visits Mumbai, she spends between 500 and 600 rupees ($9-11 dollars) on transportation. Money, she could have spent in buying food for her daughter. And in cases of emergency, the lives of the patients, especially children, are at risk.

In partnership with the Government of India, UNICEF with the support from MAC, is rolling out the pilot telemedicine project for children in Maharashtra. The initiative will ensure quality services are made available to families such as Sharda and her daughter at their nearest health centre.

Source :Unicef India

Friday, 23 November 2012

Malnutrition wake-up call

President Shri Pranab Mukherjee launched a nationwide IEC campaign against Malnutrition. The IEC campaign against malnutrition is the initiative of the Women and Child Development Ministry.

Besides the Women and Child Development Minister Smt Krishna Tirath and Human Resource Development Minister Shri M.M. Pallam Raju, representatives of several U.N agencies, Shri Aamir Khan, Shri Prasoon Joshi, members of the civil society and frontline workers were present on the occasion.

Calling the data of undernutrition as of concern, the President stated: “We must do our utmost, at a time when Indian economy is on a strong positive growth trajectory. These figures are a wakeup call and underline the need for concerted drive against malnutrition, and until we ensure good nutrition and health for our children and their mothers we cannot achieve our targets of sustained and inclusive growth… Utmost priority must be accorded to prevent undernutrition, as early as possible, across the life cycle, to avert irreversible cumulative growth and development deficits.”

He said, creating increased public awareness on the different dimensions of malnutrition is a key requirement for the success of the campaign, and there is a need to spread awareness about different programmes separately and concurrently. He expected the hope that the campaign would create an enabling social as well as media environment that would enable families and communities and other stakeholders to not only understand malnutrition but also to take informed collective action.

Minister for Women and Child Development, Smt Krishna Tirath, said that the campaign would create greater sensitivity for women and children in the society and bring about a behavioural change which will inspire the masses to understand their responsibilities and deliver their duties. She desired that the fight against malnutrition should reach from every anganwadi centre to each and every family and person. She was confident that this awareness campaign will emphasise on policy change and help in preventing and eradicating malnutrition in children, adolescents, pregnant and lactating mothers. She specially appealed to media persons to play a proactive role in taking this campaign to the common man.

Shri Prem Narain, Secretary, Ministry of Women and Child Development in his welcome address said that under the guidance of the PM’s National Council on India’s Nutrition Challenges the Ministry has taken several initiatives to address the issues of Malnutrition The IEC campaign being one of the important steps, besides strengthening and restructuring of ICDS which the government has recently approved. The IEC Campaign Against Malnutrition intends to sensitize and broaden awareness about good nutrition among the masses for improved nutrition outcomes. He informed that the campaign will be carried out at the National, State and Local levels through conventional and modern media through multimedia channels with the help of Ministry of Information & Broadcasting agencies.

The campaign will be rolled out in an evolutionary manner of 4 stages which runback to back with some overlap. Stage 1 will create an awareness on symptoms of malnutrition for a period of 8 weeks, Stage 2 gives a Clarion Call and is spread over six weeks. In Stage 3, there are key messages on basic critical practices for maternal and child care as prevention from malnutrition. Stage 4 will inform the public about acquiring services and Mother Child Protection card.

Malnutrition amongst children and women has been a grave concern for the country and it was the decision of the Prime Minister’s Council on India’s Nutrition Challenges that one of the best strategies to combat the problem of malnutrition, would be to educate and empower the families and mothers on better care of their children. The Ministry of Women and Child Development, taking this decision forward, has designed the campaign with technical support of UNICEF. The Campaign has the probono services of Shri Aamir Khan and the creative efforts of Mr Prasoon Joshi.

Shri Aamir Khan is the face of this campaign and has worked in-depth with the team of officials from the Ministry and creative agency, McCann, for the past two years. Shri Aamir Khan will connect with people and spread awareness on impact of malnutrition and simple ways of preventing and reducing it, these messages on infant and young child feeding and caring practices, will be communicated through several creatives in the form of ads on TV, radio, print media etc in 18 different Indian languages. The effort willbe to mobilize the support of the nation in the fight against malnutrition.

At the launch Shri Aamir Khan described his engagement and involvement in shaping the campaign as a great learning experience as this was not an easy communication. He emphasised that ‘if our children are not healthy then we start on a back foot” He expressed that the country needs to fight malnutrition and this campaign would generate desired responses so that malnutrition quits India.

Shri Prasoon Joshi illustrated how it was difficult to capture the concept as it was not one action or factor but a complex problem to be communicated in easy steps.

The Country Head UNICEF, Mr Louis George Arsenualt valued the long partnership of UNICEF and expressed commitment to work in close cooperation with the government. He also lauded the efforts of the government in addressing the issues in tackling malnutrition in India. 

Thursday, 22 November 2012

Campaign on Malnutrition - A must watch video

The first of its kind, holistic communication campaign developed by the ministry in partnership with Mr Aamir Khan, UNICEF, McCann Advertising and Citizens Alliance against malnutrition will highlight the importance of proper nutrition in the first two years of life.

UNICEF has worked closely with the ministry to support the technical content for this campaign. Aamir Khan who is the face of this campaign has spent time over the last two years, to understand the issue in depth.

Through this large campaign of almost 40 TV, radio, print and outdoor ads in 18 languages he will educate people about how malnutrition, a silent destroyer can negatively impact lives of children -- the future of our country. He calls the nation to support him in this fight against malnutrition.

Pic source :

Monday, 13 August 2012



As we all firmly believe in saying, "Children are future of our nation". Childrens are given atmost care across all facets of their life, till they are matured enough.

India with a good size population, has considerable size of children being to live in cities and urban areas. One of the report from The World Bank  says,  " Nearly 2 billion new urban residents are expected in the next 20 years, 90 percent of them in developing countries. " by this we can expect what percentage of slum children in uraban areas would turn upto. This is seriously alarming situation India goes to encounter with.

Here,are the some points which I thought  to share from the UNICEF report on the subject "THE STATE OF THE WORLD'S CHILDREN 2012". Although the report is on WORLD , here you fill find the information related to the INDIA .

In foreward of the report, Mr.Anthony Lake, Executive Director,UNICEF.

He says, when one thinks of the world’s poorest children, the image that is potrayed in minds is of child going hungry in a remote rural villages located somewhere in sub-Saharan Africa area. But the report has alarmed the nations on the area they should have clarity and the urgency to deal with.

Further, he adds

 In fact, hundreds of millions of children today live in urban slums, many without access to basic services.They are vulnerable to dangers ranging from violence and exploitation to the injuries, illnesses and deaththat result from living in crowded settlements atop hazardous rubbish dumps or alongside railroad tracks.

And their situations – and needs – are often represented by aggregate figures that show urban children to bebetter off than their rural counterparts, obscuring the disparities that exist among the children of the cities. “

The data are startling. By 2050, 70 per cent of all people will live in urban areas. Already, 1 in 3 urbandwellers lives in slum conditions; in Africa, the proportion is a staggering 6 in 10. The impact on childrenliving in such conditions is significant. From Ghana and Kenya to Bangladesh and India, children livingin slums are among the least likely to attend school. And disparities in nutrition separating rich and poorchildren within the cities and towns of sub-Saharan Africa are often greater than those between urban andrural children.

Every disadvantaged child bears witness to a moral offense: the failure to secure her or his rights to survive,thrive and participate in society. And every excluded child represents a missed opportunity – because when society fails to extend to urban children the services and protection that would enable them to develop as productive and creative individuals, it loses the social, cultural and economic contributions they could have made.

Feeding  the hunger Child :

We have many institutions which turns up to us ,for funds which are used to feed the hunger children at some X location in the country. We generously donate as we expect some good to be done from ourside .
Further, I have seen many of them giving the food ,which was left, after their dinner , luch or partying.
A part from feeding and donating a child to be hunger free, we need to join hands with the organizations which are catered to the teaching of better education,moral and ethical values to the childrens in slums.


Although India government  has taken up healthy measure interms of immunization, e.g polio at all the corners of country…………

Mr.AMITABH BACHCHAN,is  UNICEF Goodwill Ambassador. He has been India's polio eradication ambassador since 2002.

                                                       Pic source:
                                                                 Pic source:

 "For 10 years, I have been telling India  the life-saving message that every child
 should take two drops of oral polio vaccine every time it is offered.
 And it is working.  "

"Today, India stands on the brink of  eradicating polio – arguably the greatest
public health achievement in its history.When the polio eradication campaign
started, India was reporting around 500 polio cases per day. Since then, more
than 4 million children have been saved from paralysis or death. All our hard work
is paying off. But the simple truth is that as long as polio exists anywhere in the
world, the threat will persist."

Few hurdles

“ Poor service delivery, parents who have low levels of education, and lack of information about  immunization are major reasons for low coverage among children in slums as diverse as those of western Uttar Pradesh, India. “


A study of the National Family Health Survey (NFHS-3) in eight cities in India from 2005 to 2006 found that levels of undernutrition in urban areas continue to be very high. At least a quarter of urban children under 5 were stunted, indicating that they had been nourished for some time. Income was a significant factor. Among the poorest fourth of urban residents,54 per cent of children were stunted and 47 per were underweight, compared with 33 per cent and 26 per cent, respectively, among the rest of the urban population.  The largest differences were observed in  the proportion of underweight children in slum andnon-slum areas of Indore and Nagpur

Children from poor urban neighbourhoods are among the least likely to attend school. A survey in Delhi, India, found a primary school attendance rate of 54.5  per cent among children living in slums in 2004–2005,
KILIKILI :breaking barriers through play

The parents of children with disabilities in Bangalore, India, found that none of the parks or playgrounds in their garden city were accessible to children with physical disabilities. So they set up Kilikili, a nongovernmental organization, in order to create inclusive  neighbourhood play spaces for all children, regardless of their abilities, and to involve children in the design process.

The success of this initiative led to a partnership with the Bangalore Municipal Corporation.
The Forsa (Opportunity) programme based in El Marg, a large slum community outside Cairo, Egypt, provides three months’ training to young people and helps them secure employment. Trainees are recruited via posters, roadshows and social media. The project, run by Plan International, was developed by the CAP Foundation, a public-private partnership aiming to alleviate poverty by linking the learning and livelihood needs of working children and disadvantaged youth. It was first tried successfully in India.

For more information ,Click Here