The first of its kind, holistic
communication campaign developed by the ministry in partnership with Mr Aamir
Khan, UNICEF, McCann Advertising and Citizens Alliance against malnutrition
will highlight the importance of proper nutrition in the first two years of
life.
UNICEF has worked closely with
the ministry to support the technical content for this campaign. Aamir Khan who
is the face of this campaign has spent time over the last two years, to
understand the issue in depth.
Through this large campaign of
almost 40 TV, radio, print and outdoor ads in 18 languages he will educate
people about how malnutrition, a silent destroyer can negatively impact lives
of children -- the future of our country. He calls the nation to support him in
this fight against malnutrition.
Pic source : Indiawires.com
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