UNICEF’s
campaign Take Poo to the Loo has brought out the fight against open defecation
– onto the streets and online; to industry, government bodies, academia and
citizen groups, by roping in the strongest voices in the nation – the Youth.
And this youth army now has a rousing mantra – India’s First Poo Song titled
“Poo Party”.
CLICK HERE TO WATCH THE VIDEO :-)
Composed
by famous Indo-Jazz music composer, songwriter and producer Shrikanth Sriram (a
Dewarist’s artist who holds stunning compositions like the theme for the
movie Life of Pi to his credit ), the song captures the brazenness and audacity
of the Poo Man that irks and annoys his listeners. One feels a strong urge to
put him in his rightful place by flushing him down the toilet.
Speaking about the inspiration behind the music, Shri says “Ah
Shit! The smell that brings me home very quickly with a thud! I would rather
have the smell of Pav Baji bring me home. Anyone trying to do anything about
public defecation needs to be supported fully. And the best I can do is to
write some music to help.”
Composed to shake-up and make one take action, the funky and
animated song uses ‘toilet sounds’ to show that if left to grow at its
current pace, the disgusting reality of open defecation might multiply to a
level where it starts invading your personal space. It might become a truth you
wake up to every morning - bombarding your life during the day, and becoming a
constant nightmare.
“With this first poo song in the history of India, we have pushed
the boundaries. Never before has open defecation been so visible through new
media. This song demonstrates that you can talk about a very serious issue and
challenge a deep rooted social norm in an accessible, fun way, and using
everyday words common to young people,” states Caroline den Dulk, Chief
Advocacy and Communication, UNICEF India.