Friday, 21 February 2014

Take Poo to the Loo- Video Song by UNICEF India


UNICEF’s campaign Take Poo to the Loo has brought out the fight against open defecation – onto the streets and online; to industry, government bodies, academia and citizen groups, by roping in the strongest voices in the nation – the Youth. And this youth army now has a rousing mantra – India’s First Poo Song titled “Poo Party”. 

CLICK HERE TO WATCH THE VIDEO :-)



Composed by famous Indo-Jazz music composer, songwriter and producer Shrikanth Sriram (a Dewarist’s  artist who holds stunning compositions like the theme for the movie Life of Pi to his credit ), the song captures the brazenness and audacity of the Poo Man that irks and annoys his listeners. One feels a strong urge to put him in his rightful place by flushing him down the toilet. 

Speaking about the inspiration behind the music, Shri says “Ah Shit! The smell that brings me home very quickly with a thud! I would rather have the smell of Pav Baji bring me home. Anyone trying to do anything about public defecation needs to be supported fully. And the best I can do is to write some music to help.”

Composed  to shake-up and make one take action, the funky and animated song uses  ‘toilet sounds’ to show that if left to grow at its current pace, the disgusting reality of open defecation might multiply to a level where it starts invading your personal space. It might become a truth you wake up to every morning - bombarding your life during the day, and becoming a constant nightmare.  

“With this first poo song in the history of India, we have pushed the boundaries. Never before has open defecation been so visible through new media. This song demonstrates that you can talk about a very serious issue and challenge a deep rooted social norm in an accessible, fun way, and using everyday words common to young people,” states Caroline den Dulk, Chief Advocacy and Communication, UNICEF India. 

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